Concentrations

Students must select one of the following concentrations:

① Finance/Risk Management ② Accounting ③ Marketing ④ OBHRM·Strategy ⑤ LSOM ⑥ Digital Intelligence ⑦ Business Analytics ⑧ International Business

The detailed descriptions for each concentration offered at Sogang University are as follows:

Business Analytics is an academic field that researches rational and scientific decision-making processes for individuals and organizations. In a rapidly changing digital environment, data-driven decision-making has emerged as an essential competency for all management professionals. Integrating traditional statistical and optimization methodologies with Artificial Intelligence (AI) and machine learning, BA has evolved into a central field for AI-based management analysis that organically combines data, technology, and business management.

Students in this concentration research scientific management concepts, methodologies, and their practical applications to derive insights from data. By utilizing AI technology to predict and optimize problems, students learn to bridge technology and science with management. This program meets the demand for proactive and future-oriented managers who possess scientific and creative thinking as well as problem-solving skills.

Related Courses: Decision Theory, Data Mining and Decision Making, AI Data Analysis, Management Data Science, etc.

Marketing is a field that encompasses all transactions and activities related to providing value through market and customer understanding (market research), product development (planning), and communication. The marketing program focuses on fostering analytical abilities and comprehensive expertise to enable sound decision-making regarding diverse marketing challenges.

Related Courses: Principles of Marketing and Strategy, Marketing Research, Consumer Behavior, AI & Big Data Marketing, Research on Current Topics in Marketing, etc.

LSOM manages the overall value creation activities of companies that produce and provide products and services to create customer value and secure sustainable competitive advantage. This field covers strategic decisions on diverse operational issues, including production and service process operation strategies, logistics and distribution, global supply chain management, and technological innovation. Students learn various cutting-edge methodologies such as optimization, simulation, and empirical data analysis.

Related Courses: Operations Management, Management of Technology (MOT), Logistics Management, Supply Chain Management (SCM), Quality Management Seminar, Behavioral Operations Management, Economic Modeling in Management Research, etc.

This field involves behavioral science research to effectively achieve organizational goals through the efficient utilization of human resources. It includes studies on human and labor relations, as well as research on strategies to secure a competitive advantage by analyzing the internal and external environments of the company and the industry itself.

Related Courses: Organizational Strategy, Research on Current Topics in Organizational Behavior, Strategic Leadership, Strategic Management Seminar, Human Resource Management Seminar, Organization Theory Seminar, Organizational Behavior Seminar, etc.

Financial Management is an integrated and strategic management technique that applies economic principles to organizational operations. Students in this concentration study the various principles of funds and credit, basic knowledge of financial institutions and policies, basic theories of capital markets, and methods for identifying and solving financial problems.

Related Courses: Investment Seminar, Corporate Finance Seminar, Derivatives Seminar, Risk Management Theory, Management of Financial Institutions, Quantitative Financial Analysis Seminar, etc.

The Accounting program is designed for students who wish to utilize corporate accounting information for economic decision-making. This course helps students understand the significance and social utility of accounting information and prepares them as professionals capable of performing accounting functions rationally.

Related Courses: Understanding and Application of Accounting/Financial Information Analysis, Managerial Accounting Seminar, Earnings Management Seminar, Capital Market Seminar, Information Disclosure Seminar, Governance Seminar, Auditing Seminar, etc.

International Business researches the unique environments and challenges companies face while conducting business abroad, as well as the strategies and management plans to address them. Specifically, it examines the economic, institutional, and cultural environments across different nations and corporate responses in terms of foreign market selection, entry modes, subsidiary management, and global strategic coordination.

Related Courses: International Business Strategy, Foreign Exchange, International HR and Organization, Cross-Cultural Management, International Alliances and Innovation, Entrepreneurship and Innovation Research, etc.

Digital Intelligence systematically explores topics related to Management Information Systems (MIS) to effectively support business decision-making in the digital age. This field covers MIS strategy, process innovation, business model transformation, and the business application of AI in the digital economy, while researching analysis methodologies and practical applications for data-driven decision-making.

Related Courses: MIS Seminar, AI and Management, IT Research Methodology, Management Data Analysis using Text Mining, etc.